Black Friday & Cyber Monday - On Your Marks, Get Set, Go!

The most wonderful time of the year has arrived! The holidays are just around the corner, which means that the shopping season starts. Actually, it starts with Black Friday. Black Friday is the unofficial beginning of the shopping season and it is known for its own special, somewhat extreme, deals.

Did you know that it has been famous for its deals since 1952? Yes, it is almost older than a lot of us. So, ladies and gentlemen, get ready and buy that one thing you wanted so badly. This time with a HUGE discount.

Oh, when it is you say? Well, it is THIS Friday already (November 24). But don’t worry; if one day wasn’t enough to buy everything you wanted, you will get a second chance on Cyber Monday (November 27). For those who want to buy technological items or software programs, Cyber Monday is your day! Actually, rumor has it that even some Fashion brands will have special deals on clothes on Cyber Monday.

We can’t tell where you can find better deals, on Black Friday or on Cyber Monday, because it depends on what you want or who you are.

You could be a shopper who wants a dress, or you could be a retailer who wants to sell more than on an ordinary day. As we said, it really depends depends, but yes, as you can see below Black Friday is far more popular:

black-friday-cyber-monday-search-terms
black-friday-cyber-monday-search-terms

Yes, Black Friday is not only great for shoppers. If you are an online retailer, it can be a very happy (and busy) day for you too.

Be sure that you have the right strategies in place, because you might receive record sales on overshoot your Black Friday targets.

Would You Like to Know Which Search Terms About Black Friday Are Searched The Most?

search-terms-black-friday
search-terms-black-friday

Are you one of the owners of these search terms? We thought so…

These are the top 10 search terms of stores and products searched together with “Black Friday”

Walmart's Black Friday, Amazon Black Friday, Black Friday Best Buy 2016, Kohl's Black Friday, Macy's Black Friday, Black Friday Toys R Us, Black Friday Xbox One, Black Friday Nike, Black Friday Apple Watch, and Black Friday iPhone 7… Cool.

These search terms show that the consumers really know what they’re into while writing down something that is related to Black Friday.

Are You A Smart Consumer or A Smarter Retailer?

Did you know that less than 50 percent of the world has internet access and 50 percent of the consumers use the internet to compare products, their quality, and prices? Officially, every one of us has the power of being a smart consumer.

If there is a population of smart consumers, there must be a population of smart retailers too, who know that the consumers are online now! We surely know that retailers increasingly shift their focus to e-commerce, but on the other hand, the vast majority of retail sales still have old school style referred to as brick-and-mortar.

Black Friday in 2017

According to the annual survey by the National Retail Federation and Prosper Insights & Analytics, approximately 164 million people are planning to shop during the Thanksgiving weekend in the U.S. 14% year-on-year increase is being predicted on Black Friday sales.

golden-data-black-friday
golden-data-black-friday

If you want to check it out, here is the source of our “Golden Data”:

1-) Google Search Data, U.S., apparel, home & garden, beauty & personal care, computers & electronics, gifts, toys & games, photo & video; mobile only, Nov. 2016

2-) Google/Purchased Digital Diary: "How Consumers Solve Their Needs in the Moment," representative sample of U.S. smartphone users = 1,000, local searchers = 634, purchases = 1,140, May 2016

golden-data-black-friday-2
golden-data-black-friday-2

If you want to check it out, here is the source of our “Golden Data”:

3-) Google Analytics, aggregated, anonymized data from U.S. accounts that are opted into sharing benchmark data; mobile only, shopping vertical, Nov. 15, 2015 – Dec. 31, 2015

4-) Google Search Data, U.S., apparel, home & garden, beauty & personal care, computers & electronics, gifts, toys & games, photo & video; mobile only, Nov. 2015

Let’s Narrow the Angle!

Not that much of the angle though; let’s talk about Black Friday in Turkey!

Searches for “Black Friday discounts” in Turkey increased by 750% between 2014 and 2016, and “Black Friday Turkey” searches have increased by 300%. Also searches for “Cyber Monday Discounts” in 2015 went up by 74%, compared to 2014.

Black Friday is an amazing opportunity not to be ignored by marketers, agencies, and brands. If you are one of these three, you should begin reviewing your last year's data and impressions to make sure you don't miss out on this opportunity. Consider transferring budget to the campaigns that can potentially generate more revenue than less efficient ones.

The Amazon of Turkey: hepsiburada.com

The major Turkish online store Hepsiburada also has the famous Black Friday deals and their discounts really make shoppers happy. Instead of saying Black Friday, Hepsiburada prefers to call it “Efsane Cuma”, which is translated into “Legendary Friday”.

Legendary Sales of Hepsiburada on their “Legendary Friday”:

On Hepsiburada, 350 products were sold in only a minute (!). Even one out of five of orders were given in the last two-hours.

  • 11.6 million products were viewed.
  • Half million products were sold.
  • Most ordering: Health – Beauty
  • Most spending: Mobile Phones and Accessories
black-friday
black-friday

Another legendary thing was the number of visitors that legendarily increased by two times:

  • The number of desktop visits increased by 154%.
  • The number of mobile visits increased by 218%.

While We Were All Shopping, A Ladybug Succeed the Big Sale: n11.com

A similar day this year 2017 was the date 11.11 for online retailer n11.

n11’s total transaction was 140.000.000 TL and they sold 81 cars in the first second! Challenging! Then 30 cars were sold the next thirty minutes.

  • n11 was visited 8.400.000 times in total and 80% of total visits came from mobile.
  • 666.000 Products were sold. 50.000 Products were sold in one hour.

Kubix Digital on Case-Study-Duty: Our Client Mavi’s Black Friday Sensation in Turkey

Black Friday is not the “hottest” sales season like the way it is in the U.S.A or Europe. Okay, it’s more known than in the last years, but still guarding its unknown side.

We’ve already known that Mavi would do great on Black Friday because search query volumes were increasing for “Black Friday” in Turkey within last years. Maybe not everyone was talking about Black Friday or waiting for it, but a lot of people were searching for it and we thought that Black Friday would be a good chance having huge sales success for Mavi.

So Mavi put its guard on and made its e-commerce team get prepared for a “25% Off Deal on ALL Products” offer. That offer was really a big deal, because of a normally non-sale season, so Mavi announced its offer on the webpage and we, at Kubix Digital had a strong PPC strategy in place. Hashtag good team, hashtag perfect match.

Did we achieve with a 1-DAY campaign on Black Friday? We R-O-C-K-e-d and R-O-L-L-e-d it!

black-friday-mavi
black-friday-mavi

Mavi has not only made a big sale, also helped us to create an awareness of Black Friday in Turkey in 2016.

Wish You the Best Friday Ever!

We know that all of you’ve already searched for Black Friday deals and discounts as we see that search volumes have increased marvelously. Anyway, spoken words fly away, written words remain. Here are the links that you should definitely check out:

If you know other offers, you can make a comment below this blog post and let every Black-Friday-lover know.

P.S.: A lot of brands will announce their offers November 24,, 2017. Don’t forget to check your favorite retailer’s webpage, also Mavi’s!

Sources:

https://www.thinkwithgoogle.co...

https://impact.vice.com/en_us/...

https://cdn2.hubspot.net/hubfs...

https://nrf.com/media/press-re...

Pinar
22 Nov 2017

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