My Personal Brighton SEO September 2019 Recap
Happy to be back home in Berlin from a very intense 4 day trip to Brighton & London. I really enjoyed the time. My program was fully packed for 2 days: I was busy and excited with my own presentation, attended other sessions, met old and new friends, did some networking and of course didn’t miss the great Deepcrawl Party ☺
I could only attend very few sessions. Some were really funny, some were a bit boring (or let’s say too basic for me) and some were quite informative.
I wanted to recap the event with the summary posts, videos and the decks I found online. Not all of the slides are on SlideShare yet, unfortunately.
Search Advertising Show:
- The first speaker was Nils Rooijmans. He presented very well and luckily also not in a pro-Google way. He is a real Google Ads Script expert. Here are his slides: https://nilsrooijmans.com/wp-content/uploads/2019/09/Keeping_an_Eye_on_Google_AI_SAS_v1.pdf
- I also liked Kirk Williams presentation. When it comes to Google Shopping Ads, Kirk is the go-to-person: https://www.slideshare.net/PPCKirk/search-advertising-show-2019-advance-google-shopping-ads
- Richard Falconer who presented a research about Google’s paid and natural search results, which I personally found very interesting. I couldn’t find the presentation but a summary blog post is here: https://weareyard.com/our-blog/google-blurring-the-line-between-natural-and-paid-search-results/
- And last but not least my very own presentation about Machine Learning in Google Ads. The session based on my own personal experience and expertise and how I see our future role as Google Ads Managers. Here are my slides: https://www.slideshare.net/Kubix/machine-learning-in-google-ads-tips-tricks-and-best-practices
First of all, there are already some recap posts online. I’ve put them all together here for you:
And here is the video recording of the sessions which took place in the big auditorium: https://www.authoritas.com/brightonseo-september-2019/
These are the sessions I’ve attended:
- Greg Gifford definitely deserves the best presenter and best presentation theme award: https://www.slideshare.net/GregGifford/beetlejuices-guide-to-entities-and-the-future-of-seo-166637127
- Carrie Rose deserves the best presentation title and the best presenter with hangover award: https://www.slideshare.net/CarrieRoseBalloch/brightonseo-how-to-create-sexy-af-outreach-emails-to-land-sexy-af-links
- For those interested in content planning, content marketing, this was a nice presentation from Stacey McNaught. I couldn’t find exactly the one she has presented but a similar one from her past talks: https://www.slideshare.net/staceycav/low-budget-link-building-tactics-stacey-macnaught-digital-olympus
- Making Captions Beautiful (and Searchable) to Improve Video Experience — Ahmed Khalifa: Fast forward live stream video to 2:01:28
- How to find content gaps when you don’t speak the language — Catherine ‘Pear’ Goulbourne: Fast forward live stream video to 2:21:52
- And last but not least the session of my colleague Pinar, who had a great presentation about 'Growing Ecommerce Revenue with Google Ads in a declining economy': https://www.slideshare.net/KubixDigital/growing-ecommerce-revenue-with-google-ads-in-a-declining-economy
Pinar also kindly put together her Speaker's journey guide, her application process, deck preparation, her on-site experience and some details about her talk as well. If you need any help with your pitch or presentation, get in touch with her. I'm sure she will be more than happy to support you.
Looking forward to seeing you all in April 2020 !!!
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