30 Days In Search: SEO & SEM News-Recap of April 2019

April went by too quickly - maybe the great weather and the few extra holidays had something to do with it, or simply because it was such a busy month with lots of new features launched that we wanted to test and explore further. Either way, we’d like to share these minor and major changes of the last 30 days with you, to keep you fully up-to-date!

New Content Explorer In Ahrefs: Version 2.0

April 4, 2019

Ahrefs’ content explorer is a tool to find great performing content that could help you on your quest for inspiration and research. The tool was first released in 2014 and this month, a completely new version of Ahrefs’ content explorer was launched: Ahrefs Content Explorer 2.0.

Rather than updating its existing tool, Ahrefs rebuilt its content explorer from the bottom up, herewith including the latest technologies plus adding 5 new features. The newest additions include (1) searching for 404 & other broken pages, (2) the possibility to see published and unpublished dates of an article, (3) viewing content trends that happened over time including brand mentions, publishing frequency and outreach topics, (4) more insights and metrics such as a referring domains chart and traffic chart, and (5) new filters; by website and author, and a date filter.

Google Search Console Adds Android App Filters

April 8, 2019

Good news for businesses with Android apps: when your app is associated with your website, you can now see data about your app’s performance in Google Search Console; data such as your app’s impressions and clicks, CTR, and positions. To find the Android app filter, tick on the newly added ‘search appearance’ tab in the metrics column, and click there on ‘Android app’.

New ‘Discover Report’ In Google Search Console

April 10, 2019

First things first: Google Discover is a “scrollable list of topics that users can browse on their mobile devices” and that keeps them informed and inspired about interests, hobbies, and topics that they care about, that they follow, or have interacted with before; without even searching for it. Google Discover is available on the Google Chrome app. Now when your website often shows up in Google Discover, the ‘discover’ reporting feature will show up on your Google Search Console, where you can find out how searchers found your website. Besides that, you’ll see how often your site was shown, traffic you’ve received, which pieces of content are performing well in Discover, and how it performs compared to the traditional search results.

google-search-console-discover-report
google-search-console-discover-report

Google My Business Adds 3 New Features

April 5, 2019

The first new update that Google My Business added this month is the product catalog for desktop. Although you were able to add products to your GMB listing already since October 2018, they would only appear on mobile devices. Right now, your product catalog will also be showing up on GMB when searching from a computer.

google-my-business-product-catalog-feature-desktop
google-my-business-product-catalog-feature-desktop

April 17, 2019

Google is rolling out a new feature to let businesses create short names and URLs - though this feature has yet to be announced by Google itself. What this does, is that it’s making your GMB profile more accessible when people are searching for you. The short URL typically looks like this: g.page/[yourbusinessname] - and when someone writes this in the search bar, or clicks on such link, your GMB profile will show up where they can easily access information such as your opening hours, directions and address, leave reviews, and so on.

Note: although this feature is accessible to anyone that has a GMB listing, it hasn’t been widely released yet - eg. we aren’t able to create a short name or short URL for our clients till now. In order to set it up, go to your GMB account where you click the ‘info’ tab, and there you should see an ‘add profile short name’ section.

April 19, 2019

And the latest feature that Google announced to be added to GMB, is that your client reviews now have the possibility to turn into GMB posts. For reviews with a score between 4 to 5 stars, Google will (automatically) create posts for you that includes the review score and a testimonial statement, and suggests you to add these as a post to your Google My Business profile.

Google My Business posts are already proven to be valuable in terms of improving the visibility of your local listing by highlighting events, deals and so forth - but now became even more precious as you can showcase your outstanding reviews to your potential customers. Note that this feature is not available in all countries.

SEO/SEM Events

April, 2019

In April there were a couple of events that we followed or even participated at: SMX Munich, Hallo.Digital and BrightonSEO.

The Search Marketing Expo, aka SMX Munich, was this year held on the 2nd and 3rd of April. With 80+ speakers and 5 different workshops, 1,600 attendees deep dived into the world of SEO and SEM to receive the latest tips, tricks and best practices, tactics to tackle any search marketing challenge - only to return home satisfied with lots of new ideas and concepts to develop further.

Hallo.Digital is a 2 day conference, taking place yearly in Karlsruhe, Germany. On the first day, the 9th of April, various speakers presented their views, best practices, practical information and insights on digital transformation - so also Halide. Halide spoke about local SEO; her speech was said to be one of the favorites among the audience. The second day was all about putting knowledge into practice, with various workshops being given.

BrightonSEO, that started off with a few people meeting at a local pub, is now one of the biggest search conferences in the UK, Europe, and probably the world! The conference is taking place twice a year, with the first edition of 2019 hosted on the 11th & 12th of April. More than 4,000 SEOs attended the conference, and divided over 8 different stages, lots of speakers shared their best practices on topics like content marketing, SEO automation and the future of search.

News From The Kubixers

For us, April was a month full of celebrations and sharing knowledge. Here a snapshot of what we’ve done and have achieved:

  • [NEWS] Kubix Digital turned 12 years old this month, and our whole team got together for a celebration.
  • [SHORTLIST] We are very excited to share with you that we’ve done it again: Kubix Digital is shortlisted at the European Search Awards 2019 in six different categories for our client work, and for us as an agency. The EU Search Awards is taking place yearly to celebrate the very best in Search - this year's edition is on the 20th of June in Budapest, Hungary. Will we meet you there?
  • [TRAINING + WORKSHOPS] On April 24th, Pinar and Jolien visited Koç University to give 100+ Business Administration students a workshop on Google Ads. With the students having ad campaigns running for a company of choice, we gave them optimization tips on how to increase visibility, and improve their ads, quality scores and keywords. Koç University, the highest ranking university in Turkey, hosts our Kubix Digital training workshops already since 2011.
  • [BLOG] Whether we are managing small or large-scale SEO projects, we always see similar issues occur. Serdar, head for most of our SEO projects, shares his opinion on the way we overcome such project management issues, as well as shares tips on how you can become better in SEO project management.


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Jolien Storteler
29 Apr 2019

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