30 Days In Search: SEO & SEM News-Recap of March 2019
In the last 30 days there weren't so many new updates or features launched in the digital marketing world - but that doesn’t mean nothing has happened. In fact, there were quite some surprises. We’ve prepared a summary of the most important news, updates, and events of March, so you wouldn’t need to miss a thing!
Google My Business Features ‘Business Offers’ Posts
March 4, 2019
Google now allows business owners to display their business offers on their Google My Business. You can show up to 10 unique offers at the same time, which will stay live in the post section until the date of the offer expires. Mentioning a start and end date of the offer is therefore mandatory as well are the offer-title and description. Optionally you can add a link to the offer, a coupon code, a link to redeem the offer, and the terms and conditions of the offer.
With Google presenting the option to promote your business offers on your My Business profile, they are aiming to “make it easier for people to make decisions about where they want to go and simpler for businesses to attract customers.”
Google March 2019 Core Update
March 12, 2019
On the 12th of March, Google updated and released its broad core search ranking algorithm. Because of this update, some sites may suffer from a drop in rankings - which type of sites or what particular sectors are (negatively) influenced the most by this update, is still too early to say since the update happened not too long ago. However, if your site dropped in rankings, there is not much you can do: Google states “there’s no ‘fix’ for pages that may perform less well other than to remain focused on building great content. Over time, it may be that your content may rise relative to other pages.”
Among the SEO community different reactions to the March 2019 Core Update were perceived and the first insights were shared - surprisingly, many of those were positive. There were discussions going on, on the forum WebmasterWorld with someone saying: “Traffic on several sites that were abused by Penguin have rebounded significantly. …I’d given them up for dead. Then noticed affiliate earnings on them this morning for the first time in a year. Traffic was way up. (400 uniques a day to 2500).” Also SEMrush presents its first findings and insights about the update, stating that the sectors that were affected the worst, are “Autos&Vehicles, Health and Pets&Animals”, that all countries are affected by the update, and that on mobile and desktop the update patterns are almost identical. Brett Tabke, on the other hand, mentions that although Google stated that this update would be “one of the largest updates we’ve seen in a very long time”, it doesn’t seem to be the case.
Google Ads Policy Manager
March 14, 2019
From April on, all the policy violations in your Google Ads campaigns will be presented in a new section: 'Policy Manager'. In the policy manager you can find the ads, extensions and keywords that cause policy related issues, errors when links aren’t working, as well as additional information about what caused the disapprovements by hovering over the boxes. Google says that over time, new features will be added such as “recommendations for fixing your ads.”
You will find the policy manager in Google Ads by clicking the ‘tools’ table; there it will be listed in the ‘setup’ section.
Google Stopped Supporting rel=next/prev
March 21, 2019
Google has stopped supporting rel=next/prev - already for a very long time. The reason for this: Google “feels that people are building great sites without the markup”.
Rel=next/prev is a markup that you can add to your site, to tell Google that certain pages are belonging to other pages; such as an article that you’ve splitted into several pages. When you had implemented the rel=next/prev, Google understood that these pages were from the same set, and would combine all the signals and content from these pages.
Since it stopped supporting this markup, Google recommends to not break your content into multiple pieces anymore, but to just write it on one single page. “Studies show that users love single-page content” but also dividing your content into multiple parts is fine for Google Search - anyhow: you should “know and do what’s best for your users.”
In March two large digital marketing events took place: inOrbit and SEO Campixx.
The inOrbit conference was on March 14 & 15, in Slovenia. This year’s focus was on growth; especially regarding consumer behavior, digital performance and digital disruption. Some big names in the digital marketing industry were speaking at the conference on topics like AI & ML, UX, strategies, the future, and more.
At the SEO Campixx everything revolves about SEO; calling SEO “an important building block in online marketing”. The SEO conference took place on the 22nd & 23rd of March in Berlin and hosted more than 120 speakers. Presentations on link building tips & tricks, voice commerce, and SEO fuckups, inspired the 600+ visitors of the conference.
Editor’s Choice: Best SEO Guide Of The Month
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News From The Kubixers
Also at Kubix we have some March updates that we really would like to share with you - just in case you’ve missed it:
- [PODCAST] At the end of February we had a great talk with Fili Wiese about SEO. He shared his insights and gave tips on how to optimize for search engines.
- [PODCAST] Liam Martin joined our podcast speaker series and shared his insights and tips on digital marketing and content marketing, as well as talks about his winning strategies for launching an event.
- [BLOG] We wrote a detailed blog post on the many different YouTube advertising formats, and explain how you could set up a campaign. Things like targeting, specs and ad examples are presented in the blog post.
- [CASE STUDY] Our KIA case study was published onto our website. Here we show how our integrated SEO, PPC & YouTube optimization strategy resulted in more traffic and conversions for the automotive brand - and that, in a declining economy.
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