The Scariest SEO Mistakes To Avoid
It's Halloween season again and usually during that time the darkest thoughts can come to light. As long as these spooky thoughts stay within your crazy Halloween parties, home decoration or whatever creative stuff related to that holiday, it's all fine. But, if you are doing SEO, don't be tempted by the dark side and avoid black hat strategies. As SEO horror stories are not fun at all, it is also almost impossible to reverse them back to good and a penalty from search engines can affect you for a very long period of time.
Read below the scariest SEO mistakes you can do and how they can affect your rankings and visibility.
But first of all, what exactly is Black Hat SEO? According to Google, "Black hat SEO tactics are unethical overly aggressive marketing efforts where a company tries to manipulate search engine results in an unfair way."
Also known as 'Content Cloaking', this tactic was mostly used during the time when search engines were not sophisticated enough. Users could easily bypass the guidelines by hiding text on webpages in an attempt to gain ranking for certain keywords not visible for users. Although the keywords are not seen by users, search engines could still crawl it and the webpage could be indexed and ranked with these keywords.
But search engines are much more sophisticated nowadays and these spammy tactics can be easily detected.
Keyword stuffing is a technique in which web pages are filled up with keywords in the meta tags or content. It is a tactic which can directly result with a penalty by search engines as this technique is used to manipulate search engines. Keywords should be used naturally and with the aim to provide value to the visitors.
As Google officially announced, page speed is becoming a ranking factor especially with mobile-first indexing is gaining more weight. In a mobile world and with more internet savvy users, those users need only 3 seconds to decide whether they want to stay on the webpage or not. They want to see the results immediately and also want to take action immediately. The slower your website, the unhappier is your user. Keep in mind: Unhappy users are not good for your SEO.
No Mobile-Friendly Website
No doubt, we live in a mobile world and mobility is growing rapidly. This is why a mobile-friendly website is crucial for your user experience and for your SEO goals. Be aware that people are five times more likely to leave a site if it isn’t mobile-friendly. So try to apply mobile-friendly features on your website, preferably responsive design, accelerated mobile pages or progressive web apps.
Doorways are pages created to rank for specific search queries. They are bad for users because they can lead to similar pages in search results which are not as useful as the final destination. This is why doorway pages are defined as low-quality pages as they offer little value to visitors. Stop using doorway pages; try to show all your content on your website and make your content useful for your users.
Link spamming means if you build hundreds or thousands of spammy links to your website. The most common way for link spamming is just duplicating content and spread it as if it your own. Also buying links can harm your website. Although paid links might give you short term rise, you’re at risk of a getting a Google Penguin penalty. Please also don't spam comment on websites; try to connect with websites naturally and always think about your user first. Would your user like this link, is it related to your content and is it useful for your user? Then go for it.
After reading this blogpost, if you are still tempted by the dark side, use this year’s Halloween to live it. It’s literally just around the corner. BUT, don’t apply the above mentioned dark techniques to your SEO. If you do, be aware of that you are a danger for your websites ranking and your users as the Google penalties will follow and get you. There is no escape.
Have A Spooktacular Halloween!
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