Meet Serdar Usta - Kubixer Interview Series

Meet Serdar: a man that wasn’t so sure of what he wanted to be when he grew up. What he did enjoy, was playing with computers when he was only 7 years old. Sinclair ZX Spectrum, Commodore 64, Amiga 500, PC x286 - these were some of the computers models he had to play his games on, used for painting, or music. Later on he grew fascination for history and astronomy. He even desired of becoming an archeologist or space scientist in his adulthood. Though with music and PC’s as his passion, it isn’t odd that he landed some of his first jobs as an attendee guide at music and film festivals, as a classical guitar teacher in his college years, and at a PC game magazine as translator and writer. It was only in his last year at university that he decided that the internet was the ‘place-to-be’ - and so, steered his education and career into the digital world of business.

How does a typical day at the office look like for you?

Like most Kubixers, I start my day with a good black coffee. Because I have a long commute, I generally read news or listen to podcasts while being on the road. Once at the office, I check my emails and Slack messages to arrange my day. Usually every day or two I have internal meetings with my teammates as well, about the active projects that we work on. Besides, I always try to share my experience and knowledge, or any other new news, through the Slack channels.

What are some of the projects you are currently working on?

I am working on both local or international projects. Recently we started working with TD-IHK on SEO, with our Berlin office. Also I am focusing on some ongoing big SEO projects like KIA and Oleg Cassini.

I am also the maintainer of our company website. As developer, I get occasional updates or requests to solve technical problems on our website. Also anything that involves IT-related topics goes through me, such as which tools to use, subscriptions, etc.

Give 3 words to describe working at Kubix.




What is your favorite software & hardware to work with?

On the software side; I always use Alfred to do quick searches or other things. This is one of the apps I really cannot work without. Also I use Tweetbot for Twitter. In fact, it's my default Twitter-client in both desktop and phone. Best clean Twitter experience without any clutter.

For my digital ebook organization I use Calibre; an open source software of which seems to be no other alternative available. I also have Mullvad vpn and Backblaze as full backup systems.

On the hardware side; I am a Mac guy. I can be even called an Apple evangelist. I have a Das Keyboard with cherry brown switches. I think everyone should use mechanical keyboards; except at the office. And I also have Shure SE535 in-ear earphones.

What is your greatest strength in your job?

I have a very strong curiosity about the field that I am working in. I constantly read and follow industry news and developments. But: this does not mean that I stick to just one path. On the contrary; I occasionally look for tangent topics in my field to discover new ways of doing business and grow my knowledge.

I think having a strong curiosity is a must when working in the digital world.


What is your biggest accomplishment at work?

Other than my main area of topic, with the help of my teammates I integrate new services into our business domain.

Also I am actively developing and designing the Kubix website since the day I started working at Kubix. This led me to stay active in the area of web development. I also did some side websites like Women.Digital; creating a community website was a great experience for me.

What’s the most naughty thing you did as a child?

Throwing eggs into a summer open air cinema.

Do you have any bad habits?

Who doesn't have? Sitting and wondering through the vortex of internet, accepting (and eating) all desserts, and sometimes very hard to say yes for some topics.

If you could go back in time, what year would you travel to?

As a history lover there are too many moments to choose from. As a lover of old Istanbul aka Constantinople, every main year; like formation years (300AD), the year of capture (1453), and the 'golden years of Tulip' (18th century period) - even the days of 30’s-40’s in Istanbul should be a wonderful place to travel to.

serdar usta
serdar usta

As the only human left on Earth, what would you do?

Listen music - though I don't need to be alone in the world to do this. Music is that much important for me.

If you had a warning label, what would yours say?

Did you Google it?

Last: What is something that you are proud of?

Kubix provided me a place to be curious and to try new things in my field. On a professional level, this is a great environment to be in.

Personally I also like to deep dive into the topics that I am interested in such as books, music, history, space, cinema and technology… This gave me the opportunity to create my own 'library of Alexandria', for both digital and physical items. There is even a catalog of books that I am most proud of!

Post date: 18 Sep 2019

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