Conferences
Want to meet us in person? You’ll find us at national and international digital marketing conferences for a talk, workshop, seminar - or wandering around the venue in-between sessions and breaks. Will we see you there?
Successful International Content Marketing: Cultural Differences in Content Marketing
Contentixx - Berlin
11 Mär. 2020
Today, 3.7 billion people are online worldwide - which means limitless opportunities for businesses to reach and engage with potential customers abroad. Search engine marketing and the right localization will help gaining clients internationally.
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Local Content Marketing Strategies
Contentixx - Berlin
11 Mär. 2020
58% of smartphone users search for local information every single day. Local search requests are increasing, and being available locally is becoming more and more important for local businesses. But, how can these businesses improve their local ranking with content marketing?
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Growing Ecommerce Revenue with Google Ads in a Declining Economy
BrightonSEO - London
13 Sep. 2019
Growing ecommerce revenues in a difficult or declining economy isn’t easy. To be successful you need to be able to adapt to new ad formats quickly, integrate automation & AI into your strategy, and use more sophisticated audience targeting settings.
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Machine Learning in Google Ads: Tips, Tricks & Best Practices
Search Advertising Show - London
12 Sep. 2019
Machine Learning is everywhere, also in Google Ads. The time has come to work smart and let the machines do all the boring work - but what do we actually know about Google's machine learning? How does it work? And how can we use it to our advantage?
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Being Locally Reachable With Local Search
Hallo.Digital - Karlsruhe
09 Apr. 2019
Local search queries are rising and being locally reachable is becoming more important. How can companies make sure that they show up for local searches? How can they optimize their website? And how can they manage their Google my Business account?
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Webinars
We’d like to invite you to participate with us in an online webinar. We share our know-how, expertise, best practices, tips, tricks and more on challenging digital marketing topics - and look forward to answering your burning questions.
SEO & PPC: Yin and Yang #2
SEMrush - Online
21 Jan. 2020
Local search is a must for every business - but what exactly is the best way to reach those 'on-the-go' consumers? Are the new Google Local Campaigns effective, or should we be focusing on getting more organic traffic from our Google My Business listings?
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Google is Hogging Half Your Traffic: How to Get It Back
SEMrush - Online
15 Jan. 2020
Did you know that more than 50% of the Google searches end without an organic click. With the zero-click searches rising, more companies are losing traffic, leads and revenue. Google now is everyone's competitor. What can we do to get our traffic back?
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How to Make Every Click Count with Effective Tracking
AnyTrack - Online
08 Jan. 2020
What happened after someone clicked on your ad? Did it lead to a transaction, a call, a store-visit or an app download? Conversion tracking is one of the most important things to get right when it comes to setting up your Google Ads account.
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Advanced PPC: Search Query Management
SEMrush - Online
05 Dez. 2019
Search query data is very useful information - it tells you exactly what the user typed into a search engine to see your ad. When it comes to search query management in our Google Ads account, it's often the difference between failure and success.
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SEO & PPC: Yin and Yang #1
SEMrush - Online
04 Dez. 2019
With PPC you immediately get more website traffic, but you have to pay to get good results. SEO is cost effective and beneficial in the long run, but it takes time till you start to see results. So which is better: SEO? PPC? Or a combination of both?
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Meetups
Local meetups are great for many reasons: sharing knowledge, swapping stories, exchanging ideas, solving problems, exchanging resources, networking - that’s why we love to join, love to sponsor, and love to host one every now and then.
Javascript SEO with Google Developer Martin Splitt
SEO Meetup - Berlin
23 Okt. 2019
Javascript is easy to learn. Javascript SEO on the other hand, is a more complex topic. Not always does Google index Javascript websites. What can we do to increase our chances of ranking our site on Google Search? How can our audience find our site?
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