Advanced PPC: Search Query Management
Online / 05 Dec 2019
Search query data is very useful information - it tells you exactly what the user typed into a search engine to see your ad. When it comes to search query management in our Google Ads account, it's often the difference between failure and success.
Pinar joins a panel discussion where she will express her views on different keyword match types, dealing with keyword close variants, and analyzing search terms reports.