SEO & PPC: Yin and Yang #2 - Local Search

SEMrush

Online / 21 Jan 2020

Local search is a must for every business - but what exactly is the best way to reach those 'on-the-go' consumers? Are the new Google Local Campaigns effective, or should we be focusing on getting more organic traffic from our Google My Business listings?

Halide hosts the second SEO vs. PPC-webinar battle of the 'Yin and Yang' series. With every 2nd search on Google being a local search, Samantha Noble and Greg Gifford discuss what's the best way to attract local searchers; through local SEO, or local paid ads.

https://www.semrush.com/webinars/seo-and-ppc-yin-and-yang-2-local/