Kubix Guides

App Store Optimization for Android and iOS (ASO) Guide

If you have a mobile App, you might have noticed that getting your app found on the App Store isn't easy. You maybe event have tried different techniques, invested in marketing but not much happened? Than you probably haven't optimized your App for the App Store yet! App Store search remains the biggest driver of app discovery, accounting for more than half of the new App installs on both iOS and Android - at least now you should get started with App Store Optimization.

The bad news: There are over 5 million apps hanging around in the App & Play Store, and standing out from the crowd needs a long term effort. The good news, however, is that app store optimization best practices are not yet that popular. So chances are quite good to gain a competitive advantage.

This guide contains all necessary elements of how to do App Store Optimization (ASO) on both iOS and Android, including tips on how and where to use keywords, best practices on optimizing visuals, and more. We reviewed both Google Play and iTunes and put together different app optimization strategies for each platform. Download the guide below and follow the steps in the included app store optimization checklist. Questions, comments or you just want to share your success? We would love to hear from you.

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