Kubix Podcast

Kubix On Air


You’ve seen our team pictures, read our blog posts, and now you are curious of how we sound like? Tune in and get to know us better: listen to what we have to say about the ever-changing digital marketing world.

5 Psychological Tips to Write Outstanding Google Ad Texts (English)

We implement the technical requirements in our ad texts, and we’re always trying to achieve better results - but this simply is the standard work. This mediocrity means that in the end, our ad texts are not that much different than the ones from our competitors - and therefore, we may not be able to attract the attention of potential customers.

The ad text is our first contact with the potential customer - the first impression is important and leads to the decision whether the searcher clicks further or not. But how exactly can we increase our ads click-rate? Here are my 5 tips.

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Halide Ebcinoğlu
19 Jul 2019

Talking About Google Ads Workshops At Koç University With Assoc. Prof. Deniz Aksen (English)

Assoc. Prof. Deniz Aksen, lecturing classes in Business Administration / Operations Management and Information Systems at Koç University, joined our guest speaker series. Dr. Deniz shared his insights on why it is important to teach Digital Marketing, especially Google Ads, at universities and how beneficial the Kubix Digital workshop is for his every year growing E-commerce class. Besides this he gives tips on how to prepare for a career in Digital Marketing.

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Pınar Ünsal
11 Jul 2019

Talking About Longtail UX SEO/SEA Tool And The Future Of Search Marketing With Andreas Dzumla (English)

Andreas Dzumla, the co-founder of Longtail UX, a patented landing page technology that gives ecommerce, classifieds, travel, news and directory websites businesses unprecedented scale in SEO & SEM, joined our guest speaker series. Andreas shared some insights on his tool business and benefits for SEOs & PPCs. We talked about Voice Search, Google’s AI & ML features and took a look into the future of the tool & search industry.

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Pınar Ünsal
28 Jun 2019

Winning Search Marketing Strategies in Declining Economies (English)

We as an agency, and also our Turkish clients, had a pretty tough year in Turkey economically and politically, as you might have heard. And during this time companies tend to do irreversible mistakes and believe us, we have seen a lot of them recently. Here are some tips from Holly on how you should prioritize and optimize your Search Marketing efforts, be it Advertising or SEO, both definitely need a smarter management during this time.

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Halide Ebcinoğlu
22 May 2019