5 Psychological Tips to Write Outstanding Google Ad Texts (English)
We implement the technical requirements in our ad texts, and we’re always trying to achieve better results - but this simply is the standard work. This mediocrity means that in the end, our ad texts are not that much different than the ones from our competitors - and therefore, we may not be able to attract the attention of potential customers.
The ad text is our first contact with the potential customer - the first impression is important and leads to the decision whether the searcher clicks further or not. But how exactly can we increase our ads click-rate? Here are my 5 tips.
Halide19 Jul 2019
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