Conversion Rate Optimization (CRO)
At Kubix Digital, we help you to gain more Revenue and Leads
Our Conversion Optimization Approach
At Kubix Digital we see it like this: There’s no point in increasing the amounts of visitors to your website if none of these visitors are doing what you want them to do like buying your products or filling out your contact form. Per definition: Conversion Rate Optimization (CRO) is essentially the art of increasing the number of conversions through your website without increasing the amount of traffic coming to your website.
In the world of Conversion Rate Optimization, changes that seem minor to you can effect conversion rates by small percentages and can make a huge difference to the profitability of your company. Simple things like the color of your ‘Contact Us’ button, really do matter! We can tell you which color would be best, tell you where to put it on your website with what exact wording and show you the increased performance as a result.
So, we at Kubix Digital can help optimize your site to achieve the highest level of conversions. We brainstorm, plan and launch tests using testing tools such as Optimizely or Omniconvert in order to identify the most effective combinations of pages.
How We Do CRO
First of all, we start with identifying a clear optimisation roadmap where we audit your business goals, analytics data and website. We talk with you about your biggest challenges, your target groups, competitors etc. to get a detailed overview about your industry and audience.
With this information we analyse your audience behaviour to understand why or what they buy or not buy on your website. Along with heatmaps and clickmaps we record user behaviour.
Finally, by split-testing the traffic with the right tools we measure the effect of the changes we made. Through our experience in A/B testing and Multivariate testing we determine which combination of these tests produce the highest conversion rates.
What Makes Us Different
We make data-driven decisions because every data tells something and to find the story behind the data, is our CRO mission.
We continuously find ways to improve and optimise your Conversion Rate because our goal is to turn your your traffic into more money.
We evaluate each CRO project separately as there is no magic bullet that works for all. Each project needs custom approach and not all tests end up with success. But learning from failure makes us even more successful.
Your visitors decide; our user-centric approach is what brings the expected result. When it comes to CRO, we all became little Psychologists!