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Blog


Machine Learning in Google Ads: Tips, Tricks and Best Practices

Here are my personal tips and best practices on the new era of machine learning in Google Ads. Hope my advice will help you feel better after all!

read more... Paid Marketing
halide-ebcinoğlu
10 Sep 2019

Meet Pinar Unsal - Kubixer Interview Series

This is Pinar: a creative, outgoing & supportive Kubixer. Find out what she misses at the office, the song she would sing at karaoke night & more!

read more... Miscellaneous
jolien-storteler
28 Aug 2019

30 Days In Search: SEO & SEM News-Recap of August 2019

​August was quiet. There weren't many updates, conferences, or features launched. We’ll run you over what happened, in less than 5 minutes. Ready, go!

read more... Miscellaneous
jolien-storteler
28 Aug 2019

Out Of The World Of A Digital Marketing Agency. Between Search Engines, Berlin and Istanbul

Read, smile and learn more about our agency life between two cities, cultures and lifestyles. We hope you'll enjoy it.

read more... Miscellaneous
şafak-ebcinoğlu
21 Aug 2019

Guides


Podcasts


5 Psychological Tips to Write Outstanding Google Ad Texts (English)

We implement the technical requirements in our ad texts, and we’re always trying to achieve better results - but this simply is the standard work. This mediocrity means that in the end, our ad texts are not that much different than the ones from our competitors - and therefore, we may not be able to attract the attention of potential customers.

The ad text is our first contact with the potential customer - the first impression is important and leads to the decision whether the searcher clicks further or not. But how exactly can we increase our ads click-rate? Here are my 5 tips.

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Talking About Google Ads Workshops At Koç University With Assoc. Prof. Deniz Aksen (English)

Assoc. Prof. Deniz Aksen, lecturing classes in Business Administration / Operations Management and Information Systems at Koç University, joined our guest speaker series. Dr. Deniz shared his insights on why it is important to teach Digital Marketing, especially Google Ads, at universities and how beneficial the Kubix Digital workshop is for his every year growing E-commerce class. Besides this he gives tips on how to prepare for a career in Digital Marketing.

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Talking About Longtail UX SEO/SEA Tool And The Future Of Search Marketing With Andreas Dzumla (English)

Andreas Dzumla, the co-founder of Longtail UX, a patented landing page technology that gives ecommerce, classifieds, travel, news and directory websites businesses unprecedented scale in SEO & SEM, joined our guest speaker series. Andreas shared some insights on his tool business and benefits for SEOs & PPCs. We talked about Voice Search, Google’s AI & ML features and took a look into the future of the tool & search industry.

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Winning Search Marketing Strategies in Declining Economies (English)

We as an agency, and also our Turkish clients, had a pretty tough year in Turkey economically and politically, as you might have heard. And during this time companies tend to do irreversible mistakes and believe us, we have seen a lot of them recently. Here are some tips from Holly on how you should prioritize and optimize your Search Marketing efforts, be it Advertising or SEO, both definitely need a smarter management during this time.

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Check our podcasts section.

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