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Blog


Google Partners Accelerate Event & Premier Partner Awards 2016 – And The Winner Is…

Find here our key takeaways from the Google Partners Accelerate event on December 4th & 5th in Dublin.

read more... Miscellaneous
Pinar
14 Dec 2016

Effective Shopping Ads Through Feed Title Optimization

There are some optimization techniques for Shopping Ads but in this post we will write about the most important one: Feed Title Optimization.

read more... Paid Marketing
Halide
30 Nov 2016

Why You Should Invest In Brand Keywords In Your PPC Search Campaigns?

SEO and PPC should go hand in hand together. Here are some arguments for using branded keywords in CPC campaigns.

read more... Paid Marketing
Halide
01 Nov 2016

Guides


Podcasts


Winning Search Marketing Strategies in Declining Economies (English)

We as an agency, and also our Turkish clients, had a pretty tough year in Turkey economically and politically, as you might have heard. And during this time companies tend to do irreversible mistakes and believe us, we have seen a lot of them recently. Here are some tips from Holly on how you should prioritize and optimize your Search Marketing efforts, be it Advertising or SEO, both definitely need a smarter management during this time.

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How To Increase App Visibility & Boost App Downloads (English)

Combining ASO with Google’s app marketing campaigns can be a strong move when you want to improve your ranking in the Apple App Store and the Google Play Store results. With the right App Store Optimization plan and by sharing our (Universal) App Campaign best practices, I want to give you a head start in boosting your app visibility and app download number.

In this podcast I walk you through our 10 App Store Optimization steps, give Universal App Campaign optimization tips, and explain how a combination of both can be more effective.

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Being Locally Found With Local Search (English)

Podcast on Local Search: Halide talks about techniques and methods that companies can use to improve their local visibility on Google.

Did you know that almost every 2nd search on Google is a localized search? But on the other side, %56 of local businesses have no Google My Business entry yet.

These numbers show that there is huge untapped potential for local businesses. This is where Halide goes into techniques and methods on how companies can improve their local visibility on Google.

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Talking about Running Remote and the Future of Content & Digital Marketing with Liam Martin (English)

Liam Martin, the co-founder and CMO of TimeDoctor.com and Staff.com, joined our guest speaker series. Liam shared some insights on content marketing and digital marketing strategies that did & do work for him organizing the Running Remote Conference.

He gave us useful tips about Content Marketing in general with specific tips for Podcasting and also on how he sees the future with AI evolving.

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Check our podcasts section.

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