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Blog


Google Partners Accelerate Event & Premier Partner Awards 2016 – And The Winner Is…

Find here our key takeaways from the Google Partners Accelerate event on December 4th & 5th in Dublin.

read more... Miscellaneous
Pinar
14 Dec 2016

Effective Shopping Ads Through Feed Title Optimization

There are some optimization techniques for Shopping Ads but in this post we will write about the most important one: Feed Title Optimization.

read more... Paid Marketing
Halide
30 Nov 2016

Why You Should Invest In Brand Keywords In Your PPC Search Campaigns?

SEO and PPC should go hand in hand together. Here are some arguments for using branded keywords in CPC campaigns.

read more... Paid Marketing
Halide
01 Nov 2016

Guides


Podcasts


Talking About Google Ads Workshops At Koç University With Assoc. Prof. Deniz Aksen (English)

Assoc. Prof. Deniz Aksen, lecturing classes in Business Administration / Operations Management and Information Systems at Koç University, joined our guest speaker series. Dr. Deniz shared his insights on why it is important to teach Digital Marketing, especially Google Ads, at universities and how beneficial the Kubix Digital workshop is for his every year growing E-commerce class. Besides this he gives tips on how to prepare for a career in Digital Marketing.

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Talking About Longtail UX SEO/SEA Tool And The Future Of Search Marketing With Andreas Dzumla (English)

Andreas Dzumla, the co-founder of Longtail UX, a patented landing page technology that gives ecommerce, classifieds, travel, news and directory websites businesses unprecedented scale in SEO & SEM, joined our guest speaker series. Andreas shared some insights on his tool business and benefits for SEOs & PPCs. We talked about Voice Search, Google’s AI & ML features and took a look into the future of the tool & search industry.

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Winning Search Marketing Strategies in Declining Economies (English)

We as an agency, and also our Turkish clients, had a pretty tough year in Turkey economically and politically, as you might have heard. And during this time companies tend to do irreversible mistakes and believe us, we have seen a lot of them recently. Here are some tips from Holly on how you should prioritize and optimize your Search Marketing efforts, be it Advertising or SEO, both definitely need a smarter management during this time.

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How To Increase App Visibility & Boost App Downloads (English)

Combining ASO with Google’s app marketing campaigns can be a strong move when you want to improve your ranking in the Apple App Store and the Google Play Store results. With the right App Store Optimization plan and by sharing our (Universal) App Campaign best practices, I want to give you a head start in boosting your app visibility and app download number.

In this podcast I walk you through our 10 App Store Optimization steps, give Universal App Campaign optimization tips, and explain how a combination of both can be more effective.

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