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Blog


What is the Relationship Between Google Search Console and Organic Traffic?

Increasing organic traffic isn't difficult. Read my tips for analyzing data & improving the performance of organic traffic with Google Search Console.

read more... Organic Marketing
Irem
11 Jun 2019

30 Days In Search: SEO & SEM News-Recap of May 2019

May was a month full of events and conferences, of new features, of updates and announcements - but also, full of Google bugs and indexing issues.

read more... Miscellaneous
Jolien
28 May 2019

5 Psychological Tips to Write Outstanding Google Ad Texts

The Search ad text is the first contact with your potential customer - but how do you get the searcher to click on your ad? Here are my 5 tips.

read more... Paid Marketing
Gökay
27 May 2019

Local Search Strategies in SEO & SEM

Major local search tactics are not that hard to apply but there is a lot of detailed work behind it which I want to point out in the following post.

read more... Organic Marketing
Halide
27 May 2019

Guides


Podcasts


5 Psychological Tips to Write Outstanding Google Ad Texts (English)

We implement the technical requirements in our ad texts, and we’re always trying to achieve better results - but this simply is the standard work. This mediocrity means that in the end, our ad texts are not that much different than the ones from our competitors - and therefore, we may not be able to attract the attention of potential customers.

The ad text is our first contact with the potential customer - the first impression is important and leads to the decision whether the searcher clicks further or not. But how exactly can we increase our ads click-rate? Here are my 5 tips.

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Talking About Google Ads Workshops At Koç University With Assoc. Prof. Deniz Aksen (English)

Assoc. Prof. Deniz Aksen, lecturing classes in Business Administration / Operations Management and Information Systems at Koç University, joined our guest speaker series. Dr. Deniz shared his insights on why it is important to teach Digital Marketing, especially Google Ads, at universities and how beneficial the Kubix Digital workshop is for his every year growing E-commerce class. Besides this he gives tips on how to prepare for a career in Digital Marketing.

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Talking About Longtail UX SEO/SEA Tool And The Future Of Search Marketing With Andreas Dzumla (English)

Andreas Dzumla, the co-founder of Longtail UX, a patented landing page technology that gives ecommerce, classifieds, travel, news and directory websites businesses unprecedented scale in SEO & SEM, joined our guest speaker series. Andreas shared some insights on his tool business and benefits for SEOs & PPCs. We talked about Voice Search, Google’s AI & ML features and took a look into the future of the tool & search industry.

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Winning Search Marketing Strategies in Declining Economies (English)

We as an agency, and also our Turkish clients, had a pretty tough year in Turkey economically and politically, as you might have heard. And during this time companies tend to do irreversible mistakes and believe us, we have seen a lot of them recently. Here are some tips from Holly on how you should prioritize and optimize your Search Marketing efforts, be it Advertising or SEO, both definitely need a smarter management during this time.

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Check our podcasts section.

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